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Privacy Policy

Privacy Policy

Table of Contents:

  • What we do with the stuff we know
  • Rich Fashion's Privacy commitment
  • Consent
  • What information we store about you
  • How we use the information we collect
  • Who we share your personal information with
  • How long we hold the information we collect
  • Analytics and Advertising Tracking Technologies
  • Cookies
  • Data over the internet
  • How we protect information
  • How you can help us protect your information
  • Further information
  • Changes to privacy policy



What we do with the stuff we know

At Rich Fashion, we recognise that privacy and security is a major concern. We have therefore set out below the guidelines we use for protecting your personal information. Please read this Privacy Policy carefully and check it periodically since it may change from time to time.

Rich Fashion's Privacy commitment

Rich Fashion is committed to safeguarding your privacy online. We will only collect, store and use your personal information for specific purposes. We use your personal information to support and enhance our relationship with you. We only share your personal information in accordance with the Data Protection Act 1998, GDPR (General Data Protection Regulation) 2018 and other applicable laws. You may contact Rich Fashion at any time with any privacy questions or concerns and to see the personal information you have given us and request correction.


Your use of the Rich website, any disclosure of personal information via the website signifies your consent to us collecting and using personal information about you in accordance with this Privacy Policy.

What information we store about you

Basic Account information

When a customer registers at Rich via the checkout or directly we ask for the following information which is held in order to process your order:

- Email address

- First name

- Last name

- Address (Street)

- City

- Postcode

- Telephone (not required)

- Country

All this is necessary so we can recognise you as a registered customer, pass on the correct details with your order, and ensure that you are happy with the service you receive.

We keep a record of any email correspondence you send us, so we can track any problems or concerns you've had. Rich Fashion will keep this information legally for up to 6 years in line with our requirements under UK law. If you would like to amend the information you have provided to us this can be done directly via Your Account, or feel that what we currently have on record is incorrect, you may update the information by emailing:

Incomplete orders

Rich Fashion may send you an abandoned cart email if you have created an account with us. Abandoned cart emails are communications relevant to the explicit intent you make to complete a transaction. It is sent on the lawful basis of legitimate interest and sent via MailChimp. Rich Fashion will never send more than 3 abandoned cart emails. You can decide to opt-out by clicking Unsubscribe in the footer of any email or by contacting us.


The password you set as part of your account when ordering or via the account confirmation email is encrypted and stored with us so no one has access to it. This password can not be seen by any provider or by any member of the team including customer service. This is to protect your personal information and any updates to it. You can reset your password at any time by following the link here.

Payment information

During the checkout process on site we store your credit card details (Card holder name, Card Number, Expiry Date and CVN) for a few seconds in memory while the order is processed via our Card processing provide (Sagepay).

This information is communicated via SSL (Secure Socket layer) and is wiped once the transaction is authorised. Once the transaction is authorised we store the last 4 digits of the card number only. This is used to confirm identity and project against fraud.

If Paypal is used as the payment method then we store the email address of the paypal account in order to process the payment of the order and to confirm identity. No card details held by Paypal are shared with Rich Fashion.

If Amazon Pay is used as the payment method then we store the email address of the Amazon account in order to process the payment and address information. No card details are shared with Rich Fashion. However, the delivery address details are in order process and ship the order.

Information relating to Competitions or Giveaways

Rich Fashion may hold your personal information such as Name, Address and social details in order to process free products, giveaways or other competitions we run. This information is never shared with a third party and is only used to form communications with regards to the competitions or give ways.

Information collected automatically

Rich Fashion collects usage information which may contain a device identifier, operating system, country code, IP address and information about the use of our site. Except to the extent required by applicable law, Rich Fashion does not consider this information personal information. However, when usage information is combined with personal information we will treat it as Personal information under this privacy policy.

The methods we use to collect this information:

- Cookies (see full detail below)

- Tracking pixels

Small image links known as tracking pixels are embedded in web pages across the site to monitor how users navigate the site, how they get to the site for services such as Affiliate networks and count content views.

- Embedded scripts

An embedded script is programming code designed to collect information about your interactions with the Site. It is temporarily downloaded onto your device from our web server or a third party with whom we work, is active only while you are connected to the Service and deleted or deactivated thereafter.

- Location identification technologies

We use your IP address to geographically locate the country you visit from to provide a better service on the site. This location can only ever see to the level of the country your visit comes from and is not GPS (global positioning systems) or the like.


Rich Fashion does not knowingly collect personal information from children under the age of 16. As stated in Rich Fashion's terms and conditions, use of the site requires a minimum age of 16.

How we use the information we collect

All the information Rich Fashion collect via the website or through correspondence with you is used to operate and improve the service we offer you and to personalise our service. Our agents, vendors, consultants, and other service providers may receive, or be given access to your information, including Personal Information and Usage Information, in connection with their work on our behalf. These service providers are prohibited from using your Personal Information for any purpose other than to provide this assistance, although we may permit them to use aggregate information which does not identify you or de-identified information for other purposes.

We are committed to using your personal information only for:

1. Providing ability to shop remotely inline with the distance and selling act.

2. Technical administration of our website.

3. To market, promote, and drive engagement with the Services

We use your contact information to send promotional communications that may be of specific interest to you, including by email and by displaying ads on other companies' websites and applications, as well as on platforms like Facebook and Google. These communications are aimed at driving engagement and maximizing what you get out of the Rich Fashion site. We communicate with you about new product offers, promotions and contests. You can control whether you receive these communications as described below under "Opt-out of communications."

4. Customer support

We use your information to resolve any issues you might be having with an order or use of the site.

5. With your consent

We use the information about you where you have given us consent to do so for a specific purpose not listed above. For example quotes or testimonials for products you may have purchased.

Who we share your personal information with

We do not share your data with any third parties except as provided in this policy or as required by law. We will not share personal data with third parties for Direct Marketing by those parties without your consent. We share your details with the following kinds of third parties, IT companies who support our website and other business systems, Operational companies such as delivery couriers, marketing services such as email marketing providers, Google/Facebook to show you products that might interest you while browsing the internet (This is based on your consent see our Cookie details below) and Data analytics websites to understand and improve our services.


The provider of our server and hosting environment, Cloudways does not work with your personal data in anyway, however they do have access to it as they provide the technology with which our platform runs as well as providing backups and fail safes.

Cloudways's privacy policy can be found here.


Our ability to process payments is provided by SagePay whose payments processor and merchant banking is required for all debit/credit card transactions processed on the site.

SagePay’s privacy policy can be found here.


When you join our Email marketing solution via the Checkout process or enable it via Your account, you give us consent to sharing your Personal information with Mailchimp, this information is only shared to provide you with marketing and product information from Rich Fashion and NO other third parties. You can Opt out of this service any time by visiting Your Account (See amending your personal data and preferences)

Mailchimps privacy policy can be found here.


If you choose Paypal as a payment method on the site, then you are opting to provide paypal with your personal information and providing us with your Paypal email address, allowing us to link your payment via Paypal and our order. We have no access to your Paypal account at any time and the information you provide in Paypal is subject to Paypals terms.

Paypal privacy policy can be found here.


If you opt for using "Amazon Pay" at the Cart or Checkout stages of the Rich Fashion site, then you are linking your Amazon account with that order. As part of this process Rich Fashion is required to provide Amazon with your Email address (in order to login into the service) as well as the value of the goods and your order. Rich Fashion retains the link to this payment and the Amazon Pay email address in order to process your order.

Amazon's Pay privacy policy can be found here.


When you join the Rich Fashion mailing list you opt into joining our Facebook mailing list audience. This service allows you to have personalised advertising and to provide you with products that you may be interested in. You can opt out of this service any time by following the Email marketing opt out process here.

When you provide your details via Facebook for Customer service related enquires this information is held on file, we hold this information to provide you with the best service possible and to enable our team to communicate with you on the issue. Please see How long we hold the information we collect for details on how long this information is held.

Facebooks policy can be found here.


When you choose to contact us directly through Twitter and provide us with your personal information, you are doing so under Twitters terms of privacy see here.


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Royal mail

Royal mail is provided with all customer names and addresses that use that service in order to provide that delivery service.

Royal mails privacy policy can be found here.

UPS (United Parcel Service Inc.)

As provider of Rich Fashion's delivery service, UPS is provided with Names, Addresses and order details such as weight in order to provide a global tracked service.

UPS' privacy policy can be found here.


These are some additional circumstances in which we may share some of your data with others:

1. In the unlikely event that our business assets are ever sold to or purchased by another company (our data records are part of our business).

You will receive notice of any such event and we will use our reasonable endeavours to ensure that the new combined entity will follow the practices disclosed in this Privacy Policy.

2. If we are requested by the police or a regulatory or government authority investigating illegal activities to provide information concerning your activities whilst using the network we shall do so.

How long we hold the information we collect

Basic Account information

We keep all order information for at least 6 years in accordance with UK Law and the processing of VAT. This information includes Name, Address, Product and the values both NET and VAT of the order.

Delivery tracking numbers or references

We keep the reference number for the delivery of your order as well as any tracking number for up to 1 year after the purchase, this is required for proof of delivery or charge back issues. After this point the information is removed from our system.

Customer service related enquires

We hold all customer service related queries and information on file regards less of where it comes from (email, phone, twitter, Facebook) and do so for five years. This information is held to enable Rich Fashion to monitor and provide a great customer service experience.

How you can review and amend the information we hold

Rich Fashion holds only the personal information required to provide you with the service. The information we hold can be found above (What information we store about you) and which third parties we share it with can be found in (Who we share your personal information with). If you would like to edit this information at ANY time this can be done via "Your Account" section, this will allow you to amend your personal information or remove it.

You can also set your preferences for marketing communications via third parties in this area of the site. If you do not have access for any reason you can amend your information by contacting the support.

You also have the right for all information we hold to be removed, where it is not required by law for us to hold this information we will remove all personal information we hold on request.

Requesting all personal information

We can't provide you with the detail of all customer service related queries etc as part of Your Account, you can however request this from us. If you want to access your information, please send a description of the information you want to see and proof of your identity by post for the attention of the Data Manager, Rich Fashion, 7 Tregunter Road, Kensington, London SW10 9LE. We do not accept these requests by email in order to ensure that we only provide personal data to the right person.

Analytics and Advertising Tracking Technologies

Our Site uses Google Analytics and other service providers to help us learn about who visits our Site and what pages are being viewed. These analytics services may use tracking technologies. Information generated by these services (e.g., your IP address and other Usage Information) may be transmitted to and stored by these service providers on servers in the U.S. (or elsewhere) and these service providers may use this information for purposes such as evaluating your use of the Site, compiling statistic reports on the Sites' activity, and providing other services relating to Site activity and other internet usage.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We may also engage and work with third parties such as Google and Facebook to serve advertisements on the Site and/or on third party Sites. These third parties may use tracking technologies to tailor ads to your interests based on your browsing of the Service and elsewhere on the internet, sometimes referred to as "interest-based advertising" and "online behavioural advertising, which may include sending you an ad on a third party service after you have left the Services (i.e., "retargeting").

You may exercise choices regarding the use of cookies from Google Analytics by going to or downloading the Google Analytics Opt-out Browser Add-on.

Do Not Track

Your browser settings may allow you to automatically transmit a "Do Not Track" signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals.


What are cookies?

'Cookies' are really small text files that are stored by the browser (e.g. Internet Explorer or Firefox) on your computer or mobile phone. All websites use them to store such things as user preferences. Think of cookies as being a "memory" of the website, enabling it to recognise a user and respond appropriately. At Rich Fashion we use cookies to keep track of what you have in your cart, and to remember you when you return to our site.

To order products on Rich, you do need to have cookies enabled. If you don't wish to enable cookies, you'll still be able to browse the site and use it for research purposes. Most web browsers have cookies enabled but see Managing cookies for help to turn them on should you need to.

Cookies cannot hurt your computer. We don't store personally identifiable information such as credit card details in the cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site. For example, to determine relevant related products to show you when you're browsing. We're giving you this information to ensure compliance with recent EU legislation, and to make sure we're honest and clear about your privacy when using our website.

How does Rich Fashion use cookies?

As stated above we required certain cookies for certain services to be provided. Below outlines the exact cookies we store and what they are used for.

Required Cookies

Website analytics cookies

Marketing & Advertising Cookies

These cookies are used to work out what country you are in from information supplied by your browser when it requests a web page. This cookie is completely anonymous, and is only used to help target content and advertising.

Required Cookies

Amazon Pay Cookies:

If use chose to use Amazon Pay during the use of our service either on the cart or checkout pages, then we are required under legitimate interest to store the following cookies.

Otherwise the service cannot be provided.

These cookies are only used or set on the cart of checkout pages.








In order to provide a robust and fast site we use Cloudflare to help store and serve content. Cookies are used in order for Cloudflare to know if you've visited the site before. No personal information in anyway is transferred across. The cookie for this is:


Zendesk (formerly Zopim)

In order to provide users with the best experience onsite we provide a live chat feature for direct communication with the customer support team. In order to provide this solution we are required to set cookies via the service to

know if you have the chat open so you can continue to use the site. The cookies that are created are:

__zlcmid and __cfduid


_hjIncludedInSample : Used to better understand our users’ needs and to optimize this service and experience.

Website analytics cookies

Each time a user visits our website, web analytics software provided by Google Analytics generates an anonymous analytics cookie. We use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to your site. We also use data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics.

The following cookies are generated as part of this process:






If you would like to Opt out of this service however you can do by following the steps here.

Marketing & Advertising Cookies

Rich Fashion uses cookies to help with its targeted advertising. Rich Fashion uses Remarketing with Google Analytics to advertise online. Remarketing with Facebook to and other Third-party vendors, including Google, show our ads on sites across the Internet. Rich Fashion and third-party vendors use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick or Facebook cookie) together to inform, optimize, and serve ads based on someone's past visits to your website.

These cookies are anonymous - they store information about the content you are browsing, but not about who you are.

We also set anonymous cookies on certain other sites that we advertise on. If you receive one of those cookies, we may then use it to identify you (anonymously) as having visited that site if you later visit the Rich Fashion website and purchase something.

The following cookies and companies are used:

We are updating these. Come back later.

How do I turn cookies off?

You can turn cookies off in a number of ways either via your browser, operating system or via our onsite Cookie control.

Cookie control

You have complete control over what cookies we drop on your computer. We give you this control via a tool called Cookie control, which is the first thing  to be shown to all new users. This tool allows you to opt out of cookies for services such as Marketing or Analytics if you wish too.

What are the different cookie control settings

Necessary Cookies
There are certain cookies our service can’t function without, these allow us to make sure we know who you are for logins, remember your cart information if your connection is broken or cache site to make it faster, you can see these all outlined in the detailed cookie section above.

Analytical Cookies
We use Google to gather site statistics and information on how you use the site. This information is anonymised and is only used to understand what we need to improve to make our services more enjoyable and simple.

Marketing Cookies

In order to keep you up to date with our latest offers, bestselling products and new lines we need to store cookies. Which we can use with services such as Facebook, Instagram, Twitter and the Google AdSense network. This information is not shared with any partners outside those listed in our privacy policy. We also take great care in deciding who to work with and make sure they have a privacy policy fit for your data.

Accept Recommendation Settings
By clicking “Accept recommendation settings” you agree to keep switched on Analytical and Marketing cookies and our Necessary cookies, so we are offering you the best possible service. You can find further information about the cookie tool we use here

Google Ads Settings

You can always change your advertising preferences with google via GoogleAdsSettings

Browser Settings

All internet browsers like Internet Explorer or Safari allow you to change your cookies and turn them on or off. These settings are normally found in the 'options' or 'preferences' menu of your browser. The following links may be helpful, otherwise try the 'Help' option in your browser.

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari

Other Useful links

If you want to read up even more on cookies and how they are used on the Internet, you can also visit:

MicrosoftCookies guide

All About Cookies

For information specifically about privacy issues and Internet advertising, try: Youronlinechoices If you have any other questions about Rich Fashion's use of cookies, please email us at customer@Rich

Data over the internet

The internet is a global network, so it is possible for your data to travel internationally, which may include places outside the European Union. If you visit or shop at Rich, you're agreeing and authorising us to process data in this way.

How we protect information

You acknowledge that the Internet is not a 100% secure medium for communication and, accordingly, we cannot guarantee the security of any information you send to us (or we send to you) via the Internet. We are not responsible for any damages which you, or others, may suffer as a result of the loss of confidentiality of such information.

We take every precaution to protect your information. To this end all information is communicated with us via SSL (Secure Socket Layer) and all personal information stored by us is kept on a server in a secure environment. Only employees who need the information to perform a specific job are granted access to personally identifiable information.

How you can help us protect your information

Please keep in mind that whenever you voluntarily disclose personal information online in non-protected environments - for example on message boards, through email, or in chat areas - that information can be collected and used by others. In short, if you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return. Also remember to close your browser window when you have finished your work. This is to ensure that others cannot access your personal information and correspondence if you share a computer with someone else or are using a computer in a public place like a library or Internet café. We cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.

Further information

If you have questions about your personal data or our privacy policy, please contact us at

Changes to privacy policy

We reserve the right to change our privacy policy, whilst of course keeping it within all relevant legislation and guidelines. We will do all we can to ensure that these pages show the most up to date information at all times, and may notify you of such changes by uploading the revised privacy policy on the website.

Last Updated : 16/07/2018


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