Provoking individuality in style, Rich Fashion offers niche clothing that celebrates the marriage of high quality, luxury pieces with affordable price tags. We do not believe in expressionless fashion and believe everybody has a right to feel comfortable in no matter what they choose to wear.
THE FAMILY STORY
Artist and fashion designer Ilona Rich conceived the online fashion and lifestyle brand, Rich Fashion, with the help of her sons in 2016. An archetype of the family’s mutual passion for modern art, the Rich-Schachter family have drawn on their individual creative influences to deliver something truly unique to the fashion spectrum.
With special attention paid to the fabrics and colours used, the collections offer ageless and creative designs that allow customers to shop unique and playful alternatives to the norm. Many of the Rich Fashion pieces take hand-drawn illustrations and turn them into everyday, wearable prints.